Our founder, Jeannina Morgan, was given the best Christmas a little girl could get: a horse. Being only 6, everything was new and terrifying, but learning to ride became Jeannina's life. She loved her horse and thought nothing could change that; she was happy with him. She was convinced that her career would be in the Animal Science field as a Zookeeper. Life had other plans, though.
After her first horse passed from age, and her second had to be given up for safety concerns, Jeannina lost her understanding in life. Everything was pulled out from under her and turned upside down. At one point, she even tried to step away from riding and horses as a whole. Life could be simple without horses, but the constant hole that riding brought was still missing. And it would be for another 5 months.
Complete chaos surrounded her life, and nothing made sense until she saw a horse cry. A horse she was taking lessons on, a horse her family was paying for, a horse she didn't want to learn the name of. That horse tried to fill the void that Jeannina had in her heart, fully knowing it would not be perfect, but maybe just enough to make her feel like that 6-year-old on Christmas again. When the horse was about to give up trying to help, trying to understand why someone was still in pain, why they lashed out at the smallest mistakes, a single tear fell. All the held-back frustration and sorrow came out, and a new passion was born. One with Jeannina and Soxs as a team.
Jeannina made a promise a few years later, and one we at Livestock Lifesavers hold ourselves to: "For the animals we care about, the ones that mean more than anything, they deserve everything to have a good life. They saved us from ourselves; now it's our turn to make sure we keep them safe." Soxs saved Jeannina; now it's our turn to save Soxs should anything ever happen to her barn.
Any animal can be Soxs, and anyone can be Jeannina. Yes, a horse saved our founder, but any livestock given the right circumstances could do the same. Why not make sure they are safe in their barns when we're not there?
While pursuing a degree in Electrical Computer Engineering Technology, Jeannina was required to take a Capstone class. This was designed to incorporate everything she learned in the degree and apply it to a real-life situation. With some major bumps and her team breaking apart, her professor gave her a choice: join another team to finish the class or do her own project and redo everything. She took a night to weigh her options, and through that, an idea started to form.
What if there was a fire safety design for barns?
With the remaining time of the semester, Jeannina used everything she could to present a detailed market analysis, showing not only that this concept was relevant but also desperately needed. Pulling whatever information she could find to show her professor, along with actual opinions of different equestrians, Jeannina presented her findings along with a basic concept of an automatic door. Christmas break came, and Jeannina thought, "Great, that's over. Now to do the last semester and get the degree." Her last class in college required a fully functional prototype as a final.
With approval from her professor, she was allowed to continue her barn door concept from Capstone with a classmate. In this setting, her Capstone professor pushed her to look into different opportunities that the university had for students and their ideas. In one semester, we had our name, Livestock Lifesavers, our logo brand, and a fully functional manual sliding barn door prototype that would also be automatic once a sensor was triggered.
After being invited to a networking event in April 2023, everyone asked Jeannina, 'Why should anyone have this?' or 'Are you sure this would be needed?' Everyone said it was cool but not really needed right now. 48 hours later, tragedy struck at the South Fork Dairy Farm in Dimmitt, TX.
Nearly 18,000 dairy cows burned alive because they were trapped inside.
Due to the design of the dairy housing, after equipment malfunctioned and started the blaze, it grew too fast for extinguishers to be used. The only thing left was to run or get caught in the blaze as well. It took 15 minutes for the whole structure to go up in the blaze, creating an environment too dangerous for even first responders to get in. With each cow roughly worth $2,000, it was a devastating loss to the South Fork Dairy Farm. It was amazing there were no human lives lost, even with one person being trapped inside until a rescue team could reach them.
Roughly $32 million went up in flames for the cows alone with that fire. Every year, there is at least one major incident that results in the death of livestock; from fire, to freezing, to flooding. This is what we at Livestock Lifesavers have been working to prevent and will continue to improve and adapt modifications so that these deaths don't happen again.
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